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👋 We're The Sway, a newsletter-first media brand.

If your friends “saw it on The Sway,” they’re reading the free twice-weekly newsletter that brings 20,000+ subscribers the best of what Moore County has to offer. Sign up below to make your inbox more awesome.

SWAYSOCIAL:

Read our newsletter to get info on events before they happen. Then see who we’re making #swaymous in our on-the-spot coverage on Instagram.


This is how we roll





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North Carolinians get it.





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Ready to represent your hometown with something other than a pine tree? Keep an eye out for @luckypenny_design, made by Kate McDonald, on shirts and stationery. Her brand features iconic details of Aberdeen and Southern Pines, with Pinehurst coming soon. Lucky you.





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This will be straight lit when it’s complete. 🤓





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SWAYCAST:

Tune into our podcast for our newsletter in audio form or take a bite out of SwaySnacks, direct from the minds of the girls who put The Sway together. It’s fun, we promise. Stream it from wherever you get the rest of your podcasts or hit play below.

HEARSWAY: 

What we’re currently talking about. Newsletter subscribers see it first.

SWAYGUIDES

SWAYGUIDES

Live your best life in The Pines with our guides on what to drink, eat and do

Where to Eat in Moore County

From tacos and margs to patios and pizza, here’s where to eat in Moore County.

Thrifting in Moore County

From ‘fits to furniture, here’s a list of where to shop second-hand in Moore County.

Get Creative in Moore County

From stained glass to paint parties, here’s where to get creative in Moore County.

Contact Us

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