You may recognize Ashley Villa from various pop-up events. She is the owner of Imperative Shop boutique and Charmed by Imperative (formerly Pines & Charms) DIY charm bar. After three years of doing pop-up and private events, Ashley is bringing Imperative Shop to downtown Aberdeen at 103 B West Main Street. “It’s time I have a home,” she says, “It’s gonna be everything I’ve ever dreamed of.” Once it’s open, you’ll be able to shop her usual inventory of minimalist clothing as well as the charm bar, accessories and self care items.
The windows are covered for now because she wants to wait until it all comes together to reveal the space. “I think people might be surprised by the vibe of the shop,” she says. She describes her clothing offerings as an effortless capsule. “My clothes are very neutral so I want to express myself through the store’s decor.” Girl, that only makes us more curious.
“I feel like it’s more than I could ever wish for. A corner space in a historic town. The crown molding. It’s just the perfect space for me.” Ashley also says Aberdeen has been super welcoming and believes she’s arriving at a great time.
“You can always expect to see the next trend,” she says. “I want this to be a place for the girls.” She also plans to host a monthly workshop such as a candle making class as well as some free events. Ashley is passionate about her store being all about accessibility, which is why everything is under $100. In that same vein, she wants to have later hours so she can be open for her target demographic to shop after normal work hours.
There is no set opening date or hours just yet but it could be early August.
