Our Privacy Policy

The Sway is committed to maintaining the online privacy of its users. This privacy policy aims to explain the types of information we collect about our users on the Web sites of The Sway and how we use that information.

Information collected on the Web site

Web site registration requires that you provide some general demographic information. This information is collected to help us understand our audience so we can improve the service we provide. This individual information is private and will not be shared with advertisers or other third parties, except in aggregate form.

The Sway uses outside service providers for several of our Web site services. We do not control their privacy policies nor do we control those of our advertisers.

While the information is transmitted and stored securely, there is always a risk that a hacker will gain entrance to the servers where your information is kept. The Sway is not responsible for accidental loss or theft of your personal information.

Information may be shared with advertisers who sponsor a contest or whose ads are seen on the site. The Sway may choose to e-mail anyone who has shared information with us, to tell them about specific promotions that we or our advertisers are offering. People who register may be asked to participate in a survey to help improve the site or the newspapers.

Site Statistics

The Sway uses server logs and third party software programs to measure traffic to our Web site. While these logs and programs do not record user-specific information, they do record IP addresses, pages being requested, the date and time of the requests, referrals from other Web sites and information about the browser and operating systems of our users. This information is used by The Sway and shared advertisers only in aggregate form.


A cookie is a small file sent to your browser via a Web server and stored on your hard drive. Cookies are commonly used to remember registration information, to limit the frequency of pop-under ads and to limit participation in surveys. Most browsers allow users to adjust the cookie settings. Some features of our Web site will not function correctly if you do not allow cookies.

Some of our advertisers may serve cookies to your browser as well. The Sway does not have control over cookies placed by our advertisers.

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