The Sway is a woman-led brand founded by traditionally trained journalists, designers and marketers for a new generation of readers. We cover Moore County, North Carolina, with the energy of your group chat that’s always buzzing about the newest restaurant or biggest event.

Subscribers stay in the know about what’s happening and gain a deeper sense of connection to their communities. Oh, and they get chances to win free stuff.

“This was, and continues to be, the best source for me to find out what is going on in the area since we move here. Keep it up!”

“I look forward to receiving these e mails every week. Very well written, thoughtful with lots of great ideas. Keep up the good work!”

“With two kids under 2 and a full-time job, I don’t have time to watch the news or read the paper (in print or online). This is my best local news source, so keep it (and the humor) coming!”


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