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Sure, you and Alfred von Wigglebottom can get down with a Bourbon Street steak, but that’s because you’ve never had a styrofoam cooler full of Lisi Italian squeakin’ [...]

It’s fall y’all. Time to wrap the sleeves of your chunky sweater around a steamy mug of white pumpkin chai and live out your favorite seasonal stereotype. Local festivals, events and [...]

Air Force Veterans Lindy and Ryan Lamielle have reimagined a portion of the first commercial brick building in Aberdeen as The X on Main, an upstairs space housing several offices [...]

Last fall, Lauren Cabral and Harper Wilmoth started whipping up family dessert recipes in their Whispering Pines kitchen, delivering the goods to family and friends. Soon, the most deceptively [...]

Southern Pines Brewing Co. is planning yet another expansion with a taproom in downtown Fayetteville. It would be located in the current home of an antique store near Segra Baseball Stadium, [...]

But when you're tired of doing nothing, here are a few ways to make your own fun.

James Alford has been kicking it downstairs at Cabin Branch Tack Shop in Southern Pines for about 30 years now, repairing everything from saddles to leather boots and quite literally [...]

Pinehurst’s newest French café, Agora, is now open in the historic Pinehurst Bank building. Equipped with an in-house chef and a baker that specializes in gluten-free and dairy-free goods, [...]

After taking a few weeks off this summer, Ashten’s has reopened its doors as what owner Ashley Van Camp calls “Ashten’s 3.0.” There are quite a few changes, so let us [...]

Love our brand? Hate it, and think you can do better? Well you’ve come to the right place, because The Sway is hiring. NOW HIRING: Sway Staff Writer Are you the go-to friend for intel on [...]