New Headquarters Starts Next Chapter for Hot Asana

When Virginia Gallagher opened the first Hot Asana yoga studio in 2010, she had three rooms to work with. Nestled above the Sunrise Theater in downtown Southern Pines, the small but mighty studio attracted novice and acclaimed yogis alike — eventually budding into a mini zen empire with locations across the state and country.

Virginia knew it was only a matter of time before more space would be necessary for the future of Hot Asana. After nearly two years of planning and a little more than a year of construction, she traded those three rooms for three stories and brought her vision to life with the opening of Hot Asana’s yoga headquarters.

Located at 10 Camelia Way in Southern Pines, the Hot Asana headquarters opened earlier this month. The headquarters includes two group studios, a private session room, a retail shop, a plant-based cafe and a rooftop space for outdoor classes.

Hot Asana is a Lululemon community partner.

Although the downstairs studio, cafe and rooftop aren’t completed just yet, the upstairs studio and fully-stocked retail boutique are in action.

Breathing New Life into An Old Space

Prior to renovations, the old laundry building was considered a Southern Pines eyesore. Contributed photo.

Getting the new space renovated, up and running was nothing short of a challenge. The building, which Virginia purchased in 2017, was once home to the Jefferson Inn’s laundry services. After sitting vacant and abandoned for nearly 50 years, it needed some serious TLC.

“Pretty much all that was left was the brick,” Virginia says. “There weren’t even any floors.”

The interior of the building when construction started. Contributed photo.

Construction kicked off in November 2019. What was left of the shell of an exterior was salvaged. Among many things, the windows were replaced and the wooden beams of the ceiling were replaced with metal ones to meet fire codes. And as for the floor situation —

“These hardwood floors are made from the original beams,” Virginia says. “We took them to a wood mill, had them cut and brought them right back here.”

But the building’s history isn’t the only homage paid within the walls of the new HQ. The ashes of Virginia’s late son, Kevin, are mixed in with the concrete of the building’s foundation.

Progressing During a Pandemic

Construction was well underway when COVID struck in March. Like many things this year, it threw a wrench in Virginia’s plans. Statewide mandates put a halt on fitness classes in general, and labor and materials became more expensive and harder to find.

“In March, I just took a pause and what I came to was ‘this building will either save me or it will end me,'” Virginia says. “And then I thought — we’re going to go with ‘save me’ because we have such an amazing yoga community here.”

Designing the space during COVID allowed for additional safety amenities to be put into place. Touch-free toilets and sinks and push doors with a foot pedal were built in, and Lennox Pure Air systems are installed on each floor.

Looking Ahead at Hot Asana

The downstairs studio, the rooftop and the private session room won’t be complete for a few more weeks. However, the plant-based restaurant, Rooted Cafe and Market is set to open in January.

The upstairs studio is complete and open for classes.

Also in the works are teacher training classes. The training aspect, Virginia says, was one of her primary professional motivations for building the headquarters.

“People travel from all over the country to train with our teachers,” she says. “I know this area is primarily known for golf, but one of my goals on a professional level is that this will be a hub for training.”

And as for her personal motivation behind starting this new chapter?

“This anchors me to Southern Pines,” Virginia says. “Southern Pines is my home. This is where I raised my children. This is where I built my life. This is where I’ll die.”

To keep up with Virginia and the rest of her team at Hot Asana, check them out on Facebook and Instagram. Trying to get your namaste on in the new location? Book a class here.

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