Need a Good Luck Charm?

We could use any kind of charm, really. Pines & Charms is looking to bring some sparkle to your life. You may see owner Ashley Villa at various pop-ups in the area, but you can also book her charm bar for private events.

Ashley is originally from New York City and grew up seeing charm shops. “A lot of cities have them, I’m excited to bring this to our small town. It’s super trendy but I think they shouldn’t ever go out of style,” she says. “It’s something you can take with you and always remember the moment.”

• How’s it work? Pick a bracelet or necklace, choose from gold-plated or gold-filled (Ashley recommends gold-filled for longevity), then add your charms. You can also just buy charms if you already have something to put them on. 

Ashley hopes to one day have her own shop in Pinehurst combing her boutique, Imperative Shop, and the charm bar. “It’s magical here and with the charms, I feel like I can add some magic to it, too,” says Ashley. See where Pines & Charms is popping up next on Insta or check out the website for how to book.