In Sway Guides

If you’ve searched for a list of local black-owned businesses and haven’t been able to find one online, you’re not alone. We’re good at lists, so help us compile one. Email hello@itsthesway.com with what we missed.

Restaurants and Food Trucks

:: The House of Fish: From classics like king crab legs to creative options like lobster tacos to seafood egg rolls, chef Danny Hayes at The House of Fish doesn’t disappoint. They’re open for curbside pickup and takeout Fridays and Saturdays from 12-8 p.m. and Sundays from 12-6 p.m.

:: Sweet Chemistry: Satisfy your sweet tooth with treats like macaroons and mini Oreo cheesecakes from local baker Roxcee Smith. Drool over her Instagram and call 910-850-0335 to place your order.

:: Island Jerk Cuisine: This Caribbean spot in Southern Pines is about as authentic as it gets. We tried them out when they first opened last summer, and their jerk chicken blew us away. Read about our experience.

:: Curbside Cravins: This food truck mostly makes its rounds in the Fort Bragg area. Their menu features burgers, barbecue sandwiches and fair-like food. There’s even a Flamin’ Hot Cheetos hot dog. We’re intrigued.

:: Ice Breakers: Owned by Sandy and DeWayne Diggs, Ice Breakers shaved ice is located in Aberdeen across from the DMV. They serve up the fluffy “New Orleans Style” dessert from noon to 8 p.m., seven days a week. There are too many flavors to count, plus a not-too-cold “snow cream” option for those of you who don’t have the restraint to prevent brain freeze. 

:: McDonalds: The franchises in Carthage and Taylortown are owned and operated by Christal and Hershell Cole.

Health and Wellness:

:: Fanatical Skin & Ink: Licensed esthetician and certified permanent makeup technician and trainer Nicole Johnson offers everything from microblading and permanent makeup, to body contouring and more. Located in downtown Southern Pines, Fanatical Skin & Ink is a unique small business that’ll do big things to help you look and feel your best.

:: Burn Boot Camp Pinehurst: Work off your quarantine 15 with Toni and Tyrone Jones at Burn Boot Camp Pinehurst. They’re currently offering camps in their parking lot due to COVID-19.

Products / Home Goods:

:: Southern Elegance Candle Co.: Handcrafted in Raeford by D’Shawn Russell. Check out her Facebook page for behind-the-scenes videos.

:: Focused and Determined: Aberdeen native Faronté Drakeford’s clothing line.


:: A+ Landscaping: Owned by Andre Alston, this West End company does both residential and commercial landscaping, as well as hardscapes.

:: STS2 Cleaning Services: STS2 offers cleaning services like move-out cleaning, post construction cleaning and window washing. They’re currently cleaning business and offices that are re-opening after the pandemic. Call 910-639-4927 for a free estimate.

:: Bo’s West Side Detailing: Reviewers say that after a treatment from Bo, their vehicles are immaculate.

:: Man Maid House Cleaning: This Pinehurst cleaning service will make your tub shine so bright that you’ll need shades. And, his Instagram captions are top-notch.

:: The Castle Livery: Pinehurst native Maurice Holland, Jr. offers chauffeured transportation to airports or nights out on the town.

:: Carpet Dry Clean: This carpet-cleaning business is based in the Triangle, but was recommended by one of our local readers. Vance Hopkins uses a dry-cleaning method, which means you don’t have to wait for your carpet to dry.

:: Scales Masonry: Christopher Scales is a brick mason who has serviced the Moore County area for over 30 years. He specializes in brick, structural tiles, concrete blocks and stone, as well as repairing walls, fireplaces and chimneys, and designing outdoor spaces with brick to build walkways, driveways, fences, furnaces, walls, and patios. Reach him at 910-508-9045 or cscales@nc.rr.com.


:: Kimberlyn Thomas, NextHome in the Pines

:: Karen Reese May, NextHome in the Pines

As always, we’ll continue to update our list, so if you notice any black-owned businesses in Moore County that we missed, email hello@itsthesway.com and let us know.

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