After spending nearly two years building a brand through an online boutique and pop-ups across the state, Pinehurst native Casey Jones has opened a Southern Pines location for vintage, thrifted and up-cycled finds: Daisy Daydream.
Casey’s dream of a physical location was realized when Five Suns Boutique owner Porshia Hernandez offered up space within her store in the Belvedere Plaza.
The inside isn’t totally finished yet, but Casey has a lot planned. One of the goals for Daisy Daydream is to partner with Sandhills PRIDE for events, and to get more local artists in the shop to bring in home goods.
“I want to bring more into the shop but clothing will still be the bread and butter,” says Casey. They are also open to consignment or donations.
While the possibility of opening a physical location has been in Casey’s head for some time, the move to make it a reality was very sudden. Porshia, approached Casey about renting space a month ago, “and it just made sense,” says Casey.