Monkee’s of the Pines has officially moved out of its former home in downtown Southern Pines and reopened just a few doors down, at 162 NW Broad St. The new store has more space to work with, which means expanded inventory, plus seating areas, multiple dressing rooms and more.
Monkees’ was in its former spot for over 20 years. “I feel like I just went through a wedding,” says owner Veronica Lloyd. “I’ve received so many messages and flowers and so much support. I feel very loved.”
Veronica describes the boutique’s look as “White Lotus meets Christian Dior meets LoveShackFancy – but with a boho twist.” The new location has been in the works since January. Lloyd said many local community and family members helped it all come together.
The floral wall was designed by Hollyfield Design and she had custom wallpaper made for behind the register. Veronica’s husband and father built the shelving and the dressing rooms.
“I always had a vision,” said Veronica, “But the way everything came together blew me out of the water.”
Monkees new location will also have a LadyFingers grab-n-go fridge. LadyFingers is a Raleigh-based gourmet grab-n-go catering company. They specialize in wraps, dips, salads and more with branding that fits right into the Monkee’s vibe.
Veronica took over the Southern Pines franchise in 2019 and opened the Pinehurst location in 2022. Monkee’s now has around 65 stores total across the southeast, with the Southern Pines location being one of the first 10 to open.
And no, there are no changes to the Pinehurst location, that’s staying put.
Southern Pines hours are 10 a.m. to 5 p.m. Monday through Saturday, and noon to 4 p.m. Sunday. Pinehurst hours are 10 a.m. to 5 p.m. Monday through Saturday and 11 a.m. to 3 p.m. Sunday.
- Friday, Sept. 5: On opening day, you’ll be entered into a raffle for a pair of Softwaves shoes and a $300 GC to be used at either the Southern Pines or Pinehurst locations or online. Browse the Knotty Bling trunk show Friday or the Brackish trunk show Saturday.
