In HearSway
The franchise is moving into the Center Park shopping center.

The popular fitness franchise Orangetheory is coming to the Center Park Shopping Center in Southern Pines (near Harris Teeter) this fall. You’ve probably seen orange bikes around town, a viral marketing tactic to generate buzz about the opening.

The Theory: Orangetheory supplies a heart monitor that you wear while you try not to die on a cardio machine. Everyone’s heart rate is then displayed on a giant screen. The goal is to stay in what the franchise calls the “orange zone” — which is your target heart rate zone — for at least 12 minutes. This is also supposed to increase your chances of burning calories for up to 36 hours after your workout.

Construction on the local space is ongoing, but this is what a typical Orangetheory looks like.

Why is This a Big Deal? Orangetheory is mostly found in larger areas like Raleigh, Greensboro and Charlotte. Lindsey Baranko, Orangetheory’s development manager for Southeastern North Carolina, said the franchise chose to open a location Southern Pines because of its rapidly-growing population.

What’s the Cost? It varies, but unlimited classes will run you more than $100/month.

What to Do Now: Find out how to get intro rates during a kickoff event from 5-7:30 p.m. on July 10 at the Pinehurst Country Club. Call 910-745-7996 or email studio1304@orangetheoryfitness.com to RSVP.

Want to Learn More? Visit their website.

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