Pink for Purpose

R. Riveter has teamed up with Lorelei Colbert, a local mil spouse and breast cancer survivor who has made advocacy her life’s mission, on a special line for breast cancer awareness. Together, they’ve released the latest “Fight Like Rosie” collection. Shop bags, sweatshirts, candles, hats and more with phrases like “You can change the world, girl” and “Survivre,” (French for “on to live”).

“It feels surreal. I actually reached out to R.Riveter when I first moved here and was in the middle of chemo,” says Lorelei. “I told them, ‘we’ll be back in touch when I beat this thing.’ Now Laura (the flagship store manager) gets to see me continually doing a happy dance. It’s really special that they wanted to lift up my story.” A portion of sales will support Lorelei’s work with many organizations to spread kindness and awareness about breast cancer. See the collection here.