If you want to browse the Yum Yum Chocolate counter at Design Market of the Sandhills, you better bring your A-game.
Owner and chef Michael Hopkins didn’t do a whole lot of advertising when he opened the Yum Yums retail shop. Regardless, he still sells out almost every weekend.
The shop is only open on Saturdays from 11 a.m. until 3 p.m. Sometimes, customers will still start lining up 15-20 minutes beforehand in hopes of laying eyes on a full case.
Think you can finesse your way to the front of the line? You thought wrong. We know from experience that this crowd is serious about their chocolate, and they have no time for line jumpers. Apparently, we’re all friends until someone’s chance of snagging a piece of chocolate-covered bacon is in jeopardy
Michael opened the retail shop in an attempt to decrease his hours to working just 60 per week. Selling the confections himself cuts out the middle man and commission.
Though Michael says he could, he doesn’t really want expand his shop or business. For him, it’s not about the money — it’s about his love of baking.
“If this got any bigger, I wouldn’t really want to come to work anymore,” he says.
Check out his booth at the Design Market of the Sandhills, located at 3086 Hwy 5 in Aberdeen. Not one for crowds? Find out where else to pick up Yum Yum Chocolates here.