Enter The Sway’s Annual Cookie Contest 2025

Get That Dough It’s time for The Sway’s annual contest, aka our thinly-veiled ploy to (literally) grow our heart three sizes each season. Here are the rules: The [...]

Vintage Fur is Furever at Marie & Marcele

Furever Fashion “Mob wife” fashion might be trending but as far as vintage fur coats go, Marie & Marcele Boutique owner Crystal Brown says they’re as classic as it [...]

Slurp Central: The Whale Tea Adds DIY Ramen Bar

If You’re a Souper Freak You can get wild at The Whale Tea, which now has a DIY ramen bar. The boba shop already had so many drink customizations, adding customized instant ramen to [...]

This Craft Studio Lets Kids Get Messy

Good Crafternoon In case you missed it, KidCentric Creative Studio is open for creativity to roam wild. Located at 290 SW Broad Street, next to Maisonette, the craft studio is filled with color, [...]

Wear Your Home On Your Sleeve: Where to Find Hometown Pride Merch

Wear Your Home On Your Sleeve If you’ve made living in The Pines your entire personality, we’re with you. Not only do the trees hold up exquisitely in the winter, the people are [...]

Christmas Photo-Op Carriage Rolls Back Out

Claus For A Picture  This Pinehurst local takes his Christmas spirit seriously –– which is why he’s back for another year with his vintage carriage spruced up and ready for photos [...]

Copy and Pastry: Meet These Viral Twin Bakers

Meet 19-year-old identical twins Livia and Maya Benson, two North Carolina residents with a thriving online community centered around baking. Their blog is called Identical Recipes and they [...]

Trade Craft Coffee Roasters Opens Coffeehouse

Coffee is Their Craft After nearly two and a half years of brewing on the move, Trade Craft Coffee Roasters has found a permanent home. Their new brick-and-mortar café now stands on old U.S. 1 in [...]

Moore Humane Society Has New Digs in the Works

Let’s Get This Tail Waggin’ After years of fundraising, the Moore Humane Society has broken ground off N.C. 22 near the Moore County Airport. The new building will have [...]

Local Boss Babe Releases Debut Book “Powerhouse”

Add a Local to Your TBR Liz Fleming, the founder and CEO of The Small Town Social and creator of the annual GLOWCON expo, just released her debut book “Powerhouse.” She describes [...]