HearSway: What You Need to Know

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Aberdeen Gets Seedy’s

Aberdeen Gets Seedy(s) That’s right, Seedy’s Plants now has an official brick and mortar on the [...]

Embers BBQ Cooks Up Good Deeds

Meating Them Where They Are In response to the government shutdown and loss of snap benefits, David Bungarz [...]

Thanksgiving in the Pines 2025

It’s never too early to plan, just look at any big box store that has had Christmas stuff out since [...]

Gym Better with Gym Better

No Train, No Gain The Waterworks building, across from Reservoir Park, is once again occupied by a new gym / [...]

Thistle & Moon Sets Final Day

Craft Your Farewells  Thistle & Moon’s last day has been set. It will be closing its doors [...]

Screening Bus Here For a Lung Time

Here for a Lung Time Thanks to a donation by The Foundation of FirstHealth, FirstHealth of the Carolinas now [...]

O’Donnell’s Turns 25

All Roads Lead to ODs  O’Donnell’s Pub celebrates 25 years Sunday, April 6. If the walls of this [...]

Monkee’s on the Move

Monkee’s of the Pines is swinging its Southern Pines location over to a new storefront at 162 NW Broad [...]

The Feral Cat Fix

Help Meow-t The Sandhills Spay Neuter Veterinary Clinic is participating in Alley Cat Rescue Inc.’s Feral [...]

MyGym Flips Into a New Space

After months of holding classes in temporary locations, Robin Braeckel and Laura Peña are working to [...]

Junction Hall Project Suspended

Junction Hall Project Suspended The would-be developers of a long-vacant downtown Aberdeen building [...]

Pop Up Passes Baton

Pop Up Passes Baton Popular vendor market Pop Up in the Pines changed hands last week. Crystal Eads-Brown, [...]

Dunrovin Could Be Yours

Now Where Am I Gonna Get My Snake Oil? The owner of Moore County’s most popular and only roadside [...]

Mockingbird Says Goodbye

Bye, Bye, Birdie  Beloved downtown Southern Pines gift shop Mockingbird on Broad is closing after 15 [...]

Time to Raise the Roof

A local group that has been working to help areas hit by Helene has just received nonprofit status, and is [...]

Carthage Plans for Facelift

Coming Soon: More Places to Strut Your Stuff  Carthage has finalized a design for its downtown [...]

Buggy Factory Abruptly Closes

Buggy Factory Abruptly Closes The Buggy Factory by Southern Pines Brewing Co. closed suddenly on Monday night. [...]

Moore to Help WNC

Moore Mobilizes to Help WNC In case your algorithm isn’t showing you the devastation left by Hurricane [...]

Target Opening Date Set

We’re on Target for October  More specifically, we’ll be in Target this October — [...]

Town Vs. Town Softball Match

Just for Hits and Giggles They’re not regular town governments, they’re cool town governments. To [...]

MamasteFit Releases Book

There Goes the Motherhood Sunday, Oct. 6, 3-4:30 p.m.: Join The Sway and The Country Bookshop to [...]

Girls Just Wanna Swing Clubs

A new season of The Girls Golf Club of Whispering Pines is on the horizon, and will commence once school is [...]

Welcome to Chuy’s

No, it’s not the chain. Downtown Southern Pines will be home to a new local [...]

Knot Your Average Massage

Knot Your Average Massage Familiar with Thai massage? Us either until now, thanks to Southern Massage 910. [...]

Tiny Tats Take Off

It’ll Be Fine It can be difficult to find a fine line tattoo artist but we have one right in our area [...]

New Space Available in DTSP

Drumroll Please We don’t usually do this sort of thing, but those interested in seeing how downtown [...]

Check Out This Library Park

Park Across the Street The Friends of Aberdeen Library have received a $35,000 grant from T-Mobile to [...]

Addorable Church to be Restored

Going To The Chapelllllllll And they’re gonna get carrieddddddd … away with restoration. You may [...]

Dryvebox Drives into Pinehurst

Hey, Dryver You may see a golf simulator in Tufts Park this weekend. It’s called Dryvebox, and [...]

Meet The Woman Who Cuts the Cheese

Meet The Woman Who Cuts The Cheese Sarah Kaufmann is spending her week carving two sculptures out of giant [...]

New NC IDs Anything but Superbad

So You Went With McLovin? The N.C. DMV will begin issuing new driver licenses and other IDs with increased [...]

Southern Pines Bear Sightings

Bears Heard We Were Choosing Them And they’ve sent a delegate to investigate. This week, a black bear [...]

All Aboard The Open Express

Blow My Whistle Baby The N.C. Department of Transportation’s Rail Division announced that NC By Train, the [...]

Tot New Eatery in the Works

Tot New Eatery in the Works Downtown Southern Pines is getting a tater-ly new concept with Taglios: a quick [...]

Princess Ready for Charming Tenants

This historic venue is ready for its next curtain call. The expansive Princess Theatre in downtown Southern [...]

If You’re Big on the Pig

Get ready to … get bigger? We’re still shopping for a better way to say that. Anywho, Piggly [...]

It’s Honey Business

A fictional man once said, “Life is like a box of chocolates, you never know what you’re gonna [...]

Galaxy Enters a New Phase

Galaxy Enters a New Phase Downtown Aberdeen’s Davenport Galaxy has changed hands — this time to Keith [...]

Pinehurst Gets More Green

Pinehurst Resort has opened a new course for the first time in nearly 30 years — Course No. 10 at the [...]

Cookie Counter Coming to Jeff

Cookie Counter Coming Soon The Jefferson Inn is adding a counter that’ll house the satellite location of [...]

Keep It On the DL

Keep It On the DL There’s now a self-checkout for the DMV, except now there could be an unexpected [...]

Wee Pines Opens Fore Fun

No Ifs, Ands or Putts In case you’ve somehow missed hundreds of social media posts: Wee Pines at Olmsted [...]

Dick’s Opens With a Bang

Here’s Some Dick’s Pics Is it wrong to say this store is having a soft opening? Are we in fact 13 [...]

Wrappers For Hire

Get Wrapped Up In This By: Macy Grymes || Sway Intern Overwhelmed during the holidays? Sister duo, Abbey [...]

Cha Cha Cha Chainges

Our love language is renderings, even if they are just of regular old chain stores. The town of Southern Pines [...]

The No Booze Buzz

Meet Tori Davis, a nonalcoholic drink enthusiast who is creating a business centered around NA drink options: [...]

Chick or Treat

On Monday, Oct. 23, Chick-fil-A Southern Pines turns half of its drive-thru into a lane exclusively for mobile [...]

Local 9/11 Remembrance Events

Monday, Sept. 11: Both members and guests can go to FirstHealth Fitness in Pinehurst to complete either [...]

You Can Rent a Zoo

We Herd You Like Animals Did you know you can rent a mobile petting zoo? You can, from the Pint Sized Pasture [...]

It’s Giving Christmas

Christmas in July has come to its end but prepping for the actual holiday season is, believe it or not, just [...]

Glamping: S’more Than a Feeling

If you want an Instagrammable outdoor party but aren’t in tents enough to sleep in a bag, Glamp-Cation [...]

Village Pine Venue Makes Progress

We Love a Good Progress Report Here’s one from what will soon be Moore County’s newest place [...]

We’re All Engine Ears

And listening for new developments as local officials discuss the possibility of extending a commuter rail [...]

NAV Ends Lease on Indoor Space

The National Athletic Village will lose its gym complex due to a “restructuring” of businesses [...]

Atlas Found Opens in Carthage

Find Yourself in Carthage A new business near the courthouse is a little all over the map — its name, Atlas [...]

Live After Five Makes a Move

Pinehurst’s free concert series is moving from downtown to the Village Arboretum, where you’ll now [...]

New Mural to Paint the Town

Try to rein in your excitement because the Southern Pines Town Council has received preliminary renderings for [...]

Carpe Denim With H2 Co.

Before creating her own small business, Melanie Shanahan attended the Savannah College of Art and Design. She [...]

Fish Co. Closes Its Doors

Fish Co., the 18-seat sushi, sashimi and cocktail concept has officially closed its doors. Owner chef Scott [...]

Curt Brings Back His Cucina

When his meatball grinders sparked a cult following during pandemic-era shutdowns, Chef Curt Shelvey was [...]

The MOD Shop Moves to Broad Street

After weeks spent renovating 210 NW Broad Street, the MOD Shop has moved in — completing its move from a house [...]

The Food Truck Rodeo Must Go On

With the help of a window, food trucks basically practiced social distancing before social distancing was a [...]

Enter Our Annual Cookie Contest

Because Our Idea of a Balanced Diet is a Cookie in Each Hand You might call your best treats world famous, but [...]

Meet the Team Behind Clean Juice

Lane and Lori West love three things above all: Wellness, God, and each other. These values made opening the [...]

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