👋 We're The Sway, a newsletter-first media brand.
If your friends “saw it on The Sway,” they’re reading the free twice-weekly newsletter that brings 20,000+ subscribers the best of what Moore County has to offer. Sign up below to make your inbox more awesome.
SWAYSOCIAL:
Read our newsletter to get info on events before they happen. Then see who we’re making #swaymous in our on-the-spot coverage on Instagram.
Florals? For spring? Groundbreaking. Celebrate the first day of spring with @blueberryhillupick officially open for U-pick tulips Monday through Saturday: 8 a.m. to 5 p.m. or Sunday 1-5 p.m. Bring cash and get picky.
It’s Pi Day and we’re celebrating 3.14 at @deluciasbakeshop. This New York style bakery has lots of specials to pie for today
Get caught sippin’. Downtown Aberdeen now has a social district.
What’s a social district, you ask? It’s a designated area in which you can stroll and shop while sipping bevvies purchased in a participating bar or restaurant. You’ll now see signage letting you know where drinking is allowed, during approved days and times: Thursday through Saturday, 11 a.m. to 11 p.m. and Sunday 1-9 p.m.
We escaped into the world of books for a night with @offthepageeventco
#bookball #fantasyball #pinehurstnc
🐟 It’s of-fish-al, Vass is getting a seafood spot. After listening to community requests and thinking about what the area needed more of, Roast restaurant owner Matt Delle decided to open his own seafood house. Named, “Coast,” Matt aims to make it a family style, casual environment. Coast will take over the building that was formerly Homegrown on US-1 Business in Vass. 🐟 Matt is casting his net for a May opening.
A new indoor food hall is coming to Aberdeen. No, not that one. This one will be located behind Planet Fitness at 155 Atrium St. and is a product of NDB Commercial Real Estate, based out of Raleigh. The name is still in the works (“food rodeo” is clearly a placeholder) but it could be called “The Atrium,” since Atrium Street runs next to it. NDB shared some AI- generated preliminary renderings of what the space could look like.
The hall will be about 20,000 square feet with a bar (potentially two) and a handful of food vendors. Talks are in the works with local businesses. Plans include outdoor seating, a dog area and playground. There could even be an area for live music.
More news bites on our website.
#aberdeennc
Wake the fox up @foxbrewcoffeehouse officially opens tomorrow, Monday, Feb. 24. Find it at 2145 Foxfire Road, Jackson Springs.
@buggytowncoffee is celebrating 10 years of keeping Carthage caffeinated.
Did you know they roast their own beans?
“We are proud of how well we’ve represented our town and our brand,” says owner Darryl Russell, adding that they are optimistic about the overall growth in Carthage.
ICYMI: Downtown Aberdeen’s glow-up is set to continue with the renovation of a long-vacant corner at W. Main and S. Sycamore streets. Lindy and Ryan Lamielle acquired 103, 105 and 109 W. Main St. in September.
The corner building, 103 W. Main St., is divided into two storefronts, both of which are listed by Holly Bell at Carolina Summit Group. The others need significant improvements, Lindy says. 103 and 105 Main St. was likely built between 1902-1912 according to Aberdeen Mayor, Robbie Farrell.
There are currently no plans for the spaces but work is underway to restore the storefronts to better condition for future tenants.
#aberdeennc
HEARSWAY:
What we’re currently talking about. Newsletter subscribers see it first.
SWAYGUIDES
Live your best life in The Pines with our guides on what to drink, eat and do
